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A well performing website is crucial for businesses in any industry. Many of your potential customers will have their first interaction with your brand through your website.
Your online presence is your chance to make a lasting impression. A website has the power to guide your potential customers through the buyer’s journey. A poorly performing website is a giant roadblock in the path to conversion.
But how do you know if your website is performing well and achieving your marketing and sales goals? And better yet, how can you make it function more effectively?
Here are 3 places where you can start in order to determine your website’s performance.
1. Search Engine Optimization (SEO) Audit
Search engine optimization refers to the level of relevance and visibility your website has on the search engine ranking page (SERP). Users rarely, if ever, make it past the first ten results on Google.
In fact, 91.5% of organic search traffic goes to results on the first page.
How can you expect to get any visitors if your website is hidden in the vast online universe? Lots of factors go into optimizing your webpage for search engines, including keyword choice, search volume, and web content.
But, you cannot improve what you can’t measure.
Here is a good example from our own client: If you own a dental business, for instance, it is essential to consider the unique needs and preferences of your target audience. Incorporating elements such as patient testimonials, before-and-after photos, easy appointment scheduling, and investing in professional dental websites design can significantly impact your SEO efforts and overall online presence. All of this contributes to better search engine rankings and higher chances of attracting and retaining visitors.
To understand how your website is performing according to search engines, use our FREE SEO AUDIT tool here.
2. Check Your Mobile Processing Speed and Quality
Mobile is quickly becoming the device of choice for internet and digital media users.
In 2015, it was reported that 51% of all web traffic in the USA came from mobile devices.
If your webpage does not have the speed and quality to capture mobile users, you are going to miss out on a huge portion of your audience.
Fortunately, there several resources available to view and test your mobile processing speed and optimize your webpages for smartphones and tablets.
Download the Blisk browser to simulate your website’s performance across all device types.
3. Identify and Understand Your User’s Behavior
It doesn’t matter how well designed your website is if it does not resonate with your users. Your website should do more than take up online space- it should engage and convert your audience.
It is critical to know where your users are spending their time on your page and how they are engaging with your site. How long do users stay on your site? What channels are leading them there? Which pages get the most views? There are many key metrics that can inform you on how your website is performing with your target audience.
Install a Google Analytics code on your website to discover this information and gather insights on user behavior and engagement.
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