How to Drive More Sales to Your eCommerce Business in 2023

We are now in 2023 and you are concerned about increasing your sales this year in your online store. Well, now is the right time to think of new strategies for how you can do so.

In 2023, eCommerce sales are expected to grow by 10%. Statistics already show that the eCommerce industry isn’t planning on slowing down and it’s now time for you to get ready and take on any new challenges this year has to offer to increase your sales.

Let’s dive deeper into this article to find out more.

10 Ways you can increase sales on your eCommerce business this year 

Integrate eCommerce for SAP business one 

Using SAP B1 eCommerce integration is an excellent choice if you are seeking to grow your online business. Thanks to the real-time integration with your SAP ERP, Sana’s solution is to streamline the process and allow it to grow along with you. Nevertheless, here are the things you benefit from:

Customer first eCommerce: Keep your customer's relationships strong and steady by encouraging personalization and allowing customers to take advantage of self-service.

Dependable platform: SAP business one offers real-time product, pricing and customer data.

Commerce Cloud: Supports businesses that want to scale global expansion and allows you to launch numerous web stores that support many currencies and selling models.

SAP business one is integrated with Sana Commerce and allows your organization to meet challenges that expand business opportunities and reduce unnecessary spending. You can identify new trends and not have to spend more money than needed.

Encourage first-party data 

Third-party cookies are going downhill and even some browsers have already canceled out third-party cookies. Google is planning on doing this by 2024 and is encouraging first-party cookies more than ever before.

First-party cookies are mostly used for protecting the data and privacy of customers, but on the other hand, it affects audience targeting and decreases ad effectiveness.

If you still haven’t encouraged first-party data collection, it should be one of your main focuses this year. Try to conduct surveys, quizzes, and offer discounts to encourage it more than ever before.

Implement SEO practices 

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Google is continuously making changes to its privacy laws and SEO algorithms. However, when you stay up with the latest trends, there are a number of practices you can implement for delivering ideal results. Stick to these practices and in a short period of time, you’ll achieve ideal results.

Here are some tips we recommend you follow from our side:

- Improve your loading speed

 - Create internal links and build up authoritative backlinks

- Optimize your images

 - Provide your users with high-quality content, answering any questions they may have

Know where your customers are shopping 

If your existing customers are searching for a product or service through Amazon, Google, or any other channel, ensure that ads, product pages, or listings can be visible to them. Your online shop won’t ever be successful if you don’t seek to understand your customers.

Alternatively, you can try to invest in SEO and paid ads that boost brand identity, improve online promotion and increase sales. 

Improve your customer service 

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By providing customers with effective customer service, businesses can increase their loyalty and build trust with their customers. Over time, this leads to rigger retention rates, and increases sales and revenue. In order to accomplish this, you need to invest in customer service technology like chatbots and customer relationship management (CRM).

Human beings aren’t machines and something you should never forget is that while we can work hard, we can’t ever work 24/7. However, chatbots can do this and they can reply to basic inquiries whenever you are offline. Customers want to get a quick response and once you manage to do this, they’ll find it easier to get information through your company.

Chatbots are becoming increasingly popular for customer support as they provide a fast and efficient way to answer customer queries and resolve problems. Chatbots are available 24/7, can handle multiple conversations at once, and can provide personalized responses to customer inquiries. Additionally, chatbots can help reduce costs associated with customer support, as they can provide automated answers to simple questions and help customers find the right resources quickly. For businesses, chatbots can help to improve customer satisfaction and loyalty by providing an easy-to-use and effective customer service experience. Read our article about the top chatbots. 

Improve from your previous campaigns

Online shopping has changed over the years and is becoming part of our everyday lives. Each year, the eCommerce industry is experiencing an annual growth of 10-11%. This is clear that companies have conducted good business regardless of the obstacles they’re going to face.

Therefore, look at all the previous mistakes you have made and start to learn from them. Take all of these insights and write down the improvements you can make from your previous campaigns.

To give you a clear picture of what kind of improvements you need, take a look at the following metrics:

 - Promotions: What is the best offer? Is it a discount code and free shipping? Try to compare offers and see which type of promotions gave you the best results that helped you reach your campaign goals.

 - Channels: Which channels are converting the most of your sales? Always ensure that your ad costs aren’t taking advantage of your profits and see which channel worked the best from your experience.

- Timely offers: The holiday calendar has plenty of important dates, so it can naturally run on its own with numerous durations. Black Friday for example, only lasts one day, but holiday offers like Christmas can last much longer and can go on for numerous weeks.

Of course, as a e-commerce experts agency we follow a specific methodology to update the past campaigns:

   1. Analyze Your Current Performance: Analyzing your current performance is a great way to identify areas for improvement and develop strategies for optimizing your digital campaigns. Start by looking at the overall performance of your campaigns, then dig deeper into individual metrics such as CTR, CPC, and conversion rate.
   2. Leverage AI and Automation: AI and automation can help you optimize your campaigns, saving time and money. Automated tools can help you optimize bidding strategies, segment audiences, and identify high-value opportunities.
   3. Optimize Content and Targeting: Content and targeting are two of the most important factors in ecommerce digital campaigns. Make sure you’re creating relevant, engaging content and targeting the right audiences.
   4. A/B Test Creative: A/B testing is a great way to identify what works best in your campaigns and optimize your creative. Test different images, headlines, and copy to see what resonates with your audiences.
   5. Analyze User Behavior and Paths: Analyzing user behavior and paths can help you identify areas where your campaigns can be improved. Look for patterns in user behavior and use this data to optimize your campaigns.
   6. Monitor Campaigns in Real Time: Monitoring campaigns to be successful. Keep an eye on performance metrics and make adjustments as needed.
   7. Invest in Retargeting: Retargeting is a great way to re-engage users who have interacted with your campaigns. Investing in retargeting can help you increase conversions and increase the return on investment of your campaigns.

Personalized shopping experiences 

Personalization is the key to making more sales. 85% of customers are more likely to purchase from brands that provide a much more personalized experience. Just like a store, the salesperson knows what the customer looks like and how interested they are. Overall, brands provide a similar experience when it comes to customer services, but personalization is irreplaceable and something competitors can’t easily copy.

Personalization allows you to provide visitors with a unique experience that matches their preferences and improves the purchase journey. The real question is how do you offer personalized experiences? You can do so by doing the following:

1. What page your visitor is on
2. Where on the page are your visitors?
3. Where did they come from
4. Which country they are from
5. The number of times they have visited your website

After you answer these questions, you’ll get a better idea of how you can personalize the shopping experience by mapping out your content in different stages of the customer journey.

If don't have data or don't know how to extract this data reach out to Codedesign Analytics Team that can help you. 

Develop flexible and fast shipping options 

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As people start to buy essentials online, they’ll be a higher demand for faster delivery time. However, how fast should it be? Most people want to get their orders within a day or two. In fact, 80% of shoppers want same-day shipping and even some want their orders shipped in just a few hours.

Try up-selling and cross-selling 

If your shoppers are buying one thing, recommending another product might be a great way to cross-selling products and up-selling products with much higher value. What is up-selling is cross-selling?

 - Up-selling: Whenever a buyer adds something to their cart and a pop-up appears for recommending them a much better version of the item with a much higher value.

 - Cross-selling: Advertising a similar object to the item the customer purchased.

 - Offers: You might make an offer to the buyer after they purchase a significant amount of items. For example, after spending $500, the buyer gets something free, etc.

Conduct A/B testing

The market changes over time and you never know what will hit you tomorrow. Your business goals can change over time and what once worked might not be the same case this year.

That’s where A/B testing comes in. It helps you increase results and focus on your target audience. It’s also a great way for optimizing conversion rates and encouraging a higher return on investment (ROI).

However, keep in mind that in order to be successful with A/B testing, you need to follow these steps:

Define your goal: What is your campaign’s goal? What are you trying to promote?

Choose what you want to test: After, you want to have an idea of how you’ll reach your goal. Try to offer free pop-ups, Provide live chats and more.

Traffic and timing: Split up traffic into alternatives. Peak seasons are the ideal time to do so. Additionally, don’t forget about the running time of your test. Once you have the required data, try to make changes following the test results you receive.

The final breakdown 

Driving sales to your eCommerce site isn’t anything challenging to do, but requires consistency and learning from any past mistakes you’ve made. Personalize the customer experience, try to understand them on a deeper level and provide the best experience you can for them. Once you achieve this, you’ll be able to easily drive up sales.

Feel free to contact us to see the unprecedented growth of your business.

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