The 7 Digital Marketing Nightmares (And how to solve them)

Digital Marketing Nightmares.

Welcome to the next blog, dear readers! In the middle of the spooky season, vampires, witches, and any other fear of the night take to the streets, and terror takes over these dates. And whether you have a phobia of spiders or clowns, perhaps, there are worse fears that haunt marketers nowadays.

Perhaps an abandonment email? Or was a post made on the wrong account? Wow, we get chills just thinking about these situations.

Fear is a natural response to be able to defend ourselves, but as digital marketing experts that we are, we will teach you how to face these seven digital marketing nightmares and emerge victorious from this Halloween night!

Sit back and prepare for digital horror!

CodeDesign is a leading digital marketing agency ranked #1 in Lisbon, Portugal. You could work with us to accelerate your business growth.

Clients ghosting...

This story begins with a message on social networks. Everything seems fine initially; the client asks about the services and prices and shows interest.

The next day, when we close the deal, the client is slow to respond, or he is ignoring us.

Sweat begins to run down our foreheads, and our hearts pound. Could it be that he is busy, which is why he does not answer? Is it something we said or did? Could it be that our brand is not enough?

This unpleasant feeling is called "ghosting," which happens when a person disappears from social networks or other media, even though you know it's still there.

But don't worry, there are ways to solve it.

Client Ghosting.

The solution.

Well, the first thing you should do is breathe and calm down, I know it's not easy right now, but we trust you can do it. Although "ghosting" is a rude habit that started in the dating world and has since spilled over into business, there is no need to make rash predictions. Sometimes customers can be extremely busy, which can be one reason for their lack of response. Continuing to insist or sending a message of despair is a big "NO" for any brand since we cannot let our emotions and anxiety control our handling of this situation.

Once you have overcome this anxiety attack, we recommend you take a step back from the situation. If you are working, occupy your mind with your duties, and a busy mind will not have time for worries. In the same way, if you are idle, distract yourself with an outing or some hobby you practice.

When you let a reasonable time go by without a response, can you send one or two messages asking what happened? Don't let annoyance or sadness show in the message. Instead, maintain the professionalism and politeness of your company. You can't look desperate.

If this final message goes unanswered, it's best to maintain your dignity as a company and move on. Remember that great leaders have a mindset of abundance. Therefore, the idea is to think that if this client doesn't accept, many more will be interested.

As business owners, it is valuable to change the meaning of these "nightmares" and turn them into something that drives us more.

Digital Marketing Terrors.

Offending a User (Cancellation is coming)

Nowadays, it is almost daily bread to see cancellations of different celebrities and brands on Twitter. Society tries to correct endless past destructive behaviours such as racism, homophobia, and xenophobia, and at the slightest hint of "discrimination," all the warriors behind the keyboard will come out to cancel you, even if your intention was anything but bad.

We live in marked political tensions, and making mistakes on the internet is a nightmare for brands. Since cancellations are abrupt and almost an eternal stain on your online reputation, it could mean losing your online reputation. Believe us; it is a great fear.

So, what should you do if you have fallen prey to an offended user?

The solution.

Mainly, another big "NO" for your brand is to avoid any battle in the publication's comments at all costs, and this would be like adding gasoline to the problem.

The ideal would be to keep a distance for a moment to evaluate what happened, but here there is a fine line between waiting too long or not.

A philosophical thought stipulates that once you make a mistake or an offense, the apology loses its meaning the more the fact is delayed because things have probably calmed down, and nobody pays attention to it anymore. It doesn't look sincere.

So, suppose you have made a mistake despite not having bad intentions. In that case, the most advisable thing is to take down said post and posthumously make a statement in which you apologize to your entire community.

If it is possible to contact the offended customer or perhaps a member of a community you may have unintentionally attacked, it would be a good gesture to make amends.

Those who did not apologize to their competition were Burger King with this Halloween commercial. Take a look at this marketing gem.

Source: YouTube.

Now, with the example of Burger King, we can understand something about how hierarchies work when it comes to jokes or more daring marketing campaigns. When a superior entity makes fun or jokes about a disadvantaged sector, users will perceive the superior entity as a bully, which will cause disgust in this community. Since Burger King and McDonald's are multimillion-dollar businesses that can be considered on the same level, this type of advertising remains a joke between the two brands. Still, their power is not exerted as much. If they wanted to, Mcdonald's could respond with another joke to tie the game, and no one would be so offended by this. Let's see how McDonald's made fun of the king of burgers in 2011.

A campaign with no ROI.

This fear can haunt you from time to time.

You set up a social media campaign. The campaign perhaps achieves a good number of followers, but you haven't made a single sale in the end.

This problem usually happens quite often, and even more in the cases of new businesses, so it isn't a reason to be scared and abandon everything. Most of the time, the fear is lost as you keep trying and learning, so let's see how we can solve this.

ROI.

The solution.

If you are new in business, you should expect that your company will be hard to promote in the beginning. These first campaigns tend to have the goal of making audiences notice you, and after they interact a little bit with your channels and platforms, they can become a new client.

The reality is that it's pretty hard to stand out as a business if you don't put some budget into ads and quality content.

Nevertheless, the best solution for this is to keep learning with blogs like ours and every experience you have with each campaign.

Learn about current trends and how your business could get into it; once you learn more about how to target your audience, what they like about your brand, and when it's the best moment to launch a campaign, you'll see how your ROI fear fades.

You can avoid mistakes by aligning your brand with a group of professional marketers. Contact us to help you with this.

Digital Marketing.

A new algorithm (With new rules)

Algorithms are an unknown world; usually, fear of the unknown is the origin of many nightmares.

All social networks and search platforms work from an algorithm that decides which content receives the most views and remains in the background, where all the forgotten content is.

For example, the new Facebook algorithm can cause fear in online businesses. Why? Well, Facebook executives want their users to interact more with friends and family than with brands. Therefore, today brands struggle to detect our customers in this social network. Likewise, the latest Instagram update now prioritizes reels over photo content - which is what they became known for. These changes come unannounced and, unfortunately, without much guidance for marketers to use.

The solution.

Like with ads, the best way to lose your fear of a new algorithm is to start testing how it works and catch on to its tricks and tactics over time. In the same way, it is a good idea to keep yourself informed about the interviews and news that are generated around you so that you can obtain valuable information from the creators of these algorithms.

For our part, in Codedesign, we made an article on how to handle algorithms according to each social network. Take a look and learn.

Marketing Nightmares.

Penalty Alert.

The world of SEO is quite extensive, and within legal practices such as keywords, or backlinks, others are penalized and known as SEO black hats. If your web page uses one of these, it is most likely that Google itself will sanction your page with a penalty hack. This penalty can also happen on social networks like Facebook or Linkedin.

So if this happens, what can you do?

The solution.

This nightmare is not so disastrous, and the only thing you have to do to overcome it is to wait for Google to remove the penalty. However, once this happens, your task is to investigate the reason for the penalty and resolve it. Among the most common penalty reasons we have:

• Unnatural Links
• Hacked Website or Spam
• User-Generated Spam
• Duplicate content
• Spun content
• Auto-generated content
• Low-quality content
• Your content doesn't address the user's query
• Keyword Stuffing  
• Hidden Text
• Sneaky Redirects

Digital Marketing Halloween.

"Your website has been hacked" (PANIC)

If your website gets hacked, panic takes over your body. More than a horror movie, this looks like a hostage situation, which is just as scarier. With your page hacked, everything stops your business, profits, and sales.

Therefore, we must take seriously the fact that cyber attacks exist and that we must seek all the tools to keep our websites safe. So how do we do this?

The solution.

First, you should install SSL and security plugins since these programs will encrypt your website's information, and only targeted recipients will get it.

Then, as a website owner, it is an excellent option to invest in the latest security software that contains all the special security patches to keep your domain safe.

Make sure to create a complex password containing letters, numbers and special characters, making it harder for hackers to guess.

Another great option is to use an HTTPS protocol to increase your data transfer security.

Be careful with your emails, and don't follow any command on a suspicious one.

Finally, please back up your website so you have an ace up your sleeve to solve it if it gets hacked.

Website Hackers.

AI is taking our jobs.

This is a common fear. Many specialists fear that the future of their profession will be dominated by artificial intelligence. Then they will be left out of all companies for not being as efficient as artificial intelligence software or machines.

Today we have seen how machines are capable of things that we only believed humans could do, for example, new software capable of designing any image you want just by writing it. This is where graphic designers start to tremble.

But, taking things slow and erasing any movies of a robotic apocalypse in our minds, we wonder. Does this have a solution? Is this fear justified?

The solution.

Look, you can relax; the machines won't take our jobs or dominate us; quite the opposite.

The fact is that artificial intelligence has been around for several years in digital marketing, making our work less burdensome and more efficient. For example, with programs like Grammarly, copywriters do not need to reread blogs 50 times to check that they are well written; the software points out errors and even corrects you - something similar to what Word has been doing, but a little more advanced. In the same way, technology is taking over everything repetitive so that we can focus on what is essential or even have more time to rest or share.

But if you want to take the guesswork out of whether robots will take away our jobs, consider "Will AI replace Digital Marketers? How is technology changing the future of this industry?."

Source: YouTube.

Final thoughts.

Our nightmares, in most cases, aren't real; they can be as fictitious as those vampires or zombies that decorate the streets on Halloween.

Fear is just a defense method to protect ourselves, which we have used since the time of the caves to survive everything that the darkness hid. Fortunately for us, the future has brought much light to the process, and when we look into those dark places and confront them, we see nothing shady about them. Going through this makes us wiser and allows us to advance to a new level, feeling safer and leaving any fear behind.

At Codedesign, we are passionate about knowing the digital world from all its aspects and giving light to all these business owners who want to advance to the next level with their company. Contact us if you want an ally in this, and let's talk business.

Feel free to contact us to see the unprecedented growth of your business.

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