14 min to read

In the world of startups and entrepreneurship, digital marketing has become a lifeline. Remember the adage, "If a tree falls in a forest and no one is around to hear it, does it make a sound?" If you have a great startup but no one knows about it, does it exist? 

That's where digital marketing comes in. It's your megaphone, your spotlight. It amplifies your startup's voice and puts it on the digital map. The problem is, as any startup, time is never enough, there aren't enough hands on deck, and there are many things you need to do yourself (from sales, product or service development, accounting, financial, the works). Let try to look into some of them and show how we can help with some of them and how you can push with others. 

There's just one hitch in your giddy-up: You're operating on a shoestring budget, right? That's where we come in. As your friendly neighborhood digital marketing agency, we're armed to the teeth with affordable solutions that can help catapult your business to new heights. We bet you’re itching to know how we do it. So, buckle up, and let's dive right in!

The Digital Ecosystem

The digital ecosystem is vast and ever-changing. It's like a bustling city that never sleeps, filled with opportunities and challenges. From search engines to social media, email marketing to content creation, it's a world that requires guidance to navigate effectively.

What are the most common services we do to Help Entrepreneurs and Startups Grow Without a Lot of Investment

SEO for Startups 

Think of SEO like your business's personal GPS on the vast highway of the internet. It's the guiding star that brings customers right to your digital doorstep. We pull out all the stops to ensure your website ranks high on search engine results, making it easier for potential customers to find you.

Keyword Research

In the SEO world, keywords are like breadcrumbs leading potential customers right to your doorstep. We carry out extensive keyword research to identify the search terms your target audience is using. Then, we sprinkle these golden words all over your content to reel in those users.

On-Page Optimization

Imagine hosting a party and not sending out invitations. That's what it's like having a website without proper on-page optimization. We ensure each page of your website is optimized for search engines, so when they come crawling, they find exactly what they're looking for.

Off-Page Optimization

On-page optimization is only half the battle; winning the war requires off-page SEO. This involves strategies like building high-quality backlinks, social bookmarking, and influencer outreach. The result? Your website becomes the talk of the town (or in this case, the internet).

Local SEO

If you're a local business, this one's for you. Local SEO involves optimizing your online presence to attract more business from relevant local searches. We make sure when someone in your locality searches for a service you offer, you’re the first name they see.

SEO Audit and Reporting

You wouldn't embark on a road trip without a map, would you? Similarly, an SEO audit gives you a clear picture of where you currently stand and what you need to do to reach your destination - the top of the search results. We carry out detailed SEO audits and provide you with easy-to-understand reports.

SEO isn't just about visibility; it's about getting seen by the right people. We strive to get you in front of users who are genuinely interested in what you have to offer, thereby increasing your chances of conversion.  SEO helps your startup get found online. By optimizing your website for search engines, you increase your visibility, attract more potential customers, and build credibility in your industry.

While you can definitely learn SEO basics, it can be time-consuming and quite complex. As a startup or entrepreneur, your time is better spent on growing your business. That's where we come in

Social Media Advertising

Social media isn't just for posting cute cat videos (although those do get a lot of likes!). It's a powerful tool that can expand your reach, build your brand, and engage your target audience. We’ll make sure your social media profiles are spick-and-span and create compelling content that gets shared like hotcakes.

Social Media Strategy

Running a successful social media campaign isn't a game of pin the tail on the donkey. It takes careful planning and a solid strategy. We’ll get to know your business, identify your target audience, and craft a customized strategy that hits the bull's eye.

Content Creation

A picture might be worth a thousand words, but in the world of social media, it’s all about having the right words (or video, infographic, meme...you get the drift). We create engaging content that not only catches the eye but also prompts your audience to hit that ‘like’, ‘share’, or ‘comment’ button.

Paid Advertising

Paid ads on social media are like the express lane on a busy highway. They get you in front of your target audience quickly and efficiently. We'll help you create compelling ads, choose the right platforms, and target the right audience for maximum ROI.

Social Media Management

Think of us as your very own social media concierge. We'll manage your profiles, engage with your audience, and keep the content flowing. All you have to do is sit back and watch your online presence grow.

Performance Tracking

What good is a social media campaign if you can't measure its success? We track key metrics like engagement, reach, and conversion, providing you with easy-to-understand reports that show exactly how your campaign is performing.

Social media advertising does more than just promote your products or services. It builds your brand, fosters relationships with customers, and sets you apart from the competition. It's a powerful tool that can turbocharge your startup or entrepreneurial venture.

Email Marketing

In the fast-paced digital world, email marketing is the good ol’ reliable. We'll help you build a loyal customer base by sending personalized emails that customers will actually want to open and read. Our secret sauce? We keep the conversation going, ensuring you're always on top of your customers' minds. We've got a secret weapon for you - one that's been under your nose this entire time. It's called email marketing. Think it's outdated in the age of social media? Think again. With an estimated ROI of $42 for every dollar spent, email marketing is far from dead. As your trusty digital marketing agency, we offer cost-effective email marketing services that can help you connect with your audience like never before.

Email Marketing Strategy

Throwing random emails into the void won't get you far. Successful email marketing starts with a rock-solid strategy. We’ll work with you to understand your business, identify your target audience, and design an email marketing strategy that resonates with your subscribers.

Email Content Creation

Crafting the perfect email is part art, part science. From compelling subject lines that boost open rates, to persuasive body content that prompts clicks, we've got you covered. We create engaging, personalized emails that your subscribers will love.

Email List Building

Having a big email list is great, but having a relevant email list is even better. We’ll help you build a list of subscribers who are genuinely interested in your offerings and are more likely to become customers.

Email Automation

Personalized emails? Check. Timely follow-ups? Check. Staying on top of all this without losing your mind? Double-check. With email automation, we can set up a series of emails to nurture your leads without you lifting a finger.

Performance Tracking

You can't improve what you can't measure. We track key email marketing metrics like open rates, click-through rates, and conversions, providing you with detailed reports so you can see exactly how your campaign is performing.

Here's some good news: Email marketing is one of the most cost-effective digital marketing strategies out there. It allows you to reach a large audience at a relatively low cost, and with us at the helm, we'll make sure every email sent adds value to your bottom line. Email marketing is more than just sending promotions and newsletters. It's about building relationships, establishing trust, and staying top-of-mind with your audience. It's a powerful, affordable tool that can supercharge your startup's growth.

Affordable PPC Campaigns

Before you go thinking PPC campaigns are just for the big guns, let's set the record straight: Pay-per-click advertising can be a cost-effective method for startups and entrepreneurs like you. We'll show you the ropes, ensuring you get the biggest bang for your buck.

PPC Strategy Development

It's not about throwing money at ads and hoping for the best. Winning at PPC requires a solid game plan. We'll take the time to understand your business, target audience, and goals, and then craft a tailored PPC strategy that delivers results.

Keyword Research

PPC is a game of keywords, and we're pretty good players. We perform in-depth keyword research to find the search terms your potential customers are using. We then use these keywords to create targeted ads that attract the right crowd.

Ad Creation

Creating PPC ads that pop and persuade isn't for the faint-hearted. But no worries, we've got this. We create compelling ad copy and eye-catching visuals that can stop scrollers in their tracks and entice them to click.

Landing Page Optimization

Clicking on your ad is just the first step. We want to make sure that once visitors land on your page, they're more likely to convert. We optimize your landing pages for relevance, usability, and conversion, making sure they perfectly complement your ads.

PPC Campaign Management & Reporting

Running a PPC campaign is like steering a ship - it requires constant attention and adjustment. We'll manage your campaigns, fine-tune them for optimal performance, and provide clear, easy-to-understand reports so you can see exactly how your investment is paying off.

PPC doesn't have to be a money pit. With the right strategy, you can make your budget work hard for you, driving visibility, traffic, and conversions. We're here to ensure that every penny you spend brings you closer to your goals.  PPC advertising is like a turbo boost for your online presence. It can quickly increase your visibility, drive targeted traffic to your site, and convert browsers into buyers. It's a powerful, affordable tool that can accelerate your startup's growth.

Success in PPC requires a mix of smart strategy, ongoing management, and continuous optimization. That's where we come in. We'll handle the nitty-gritty, so you can focus on what you do best - running your business.

Web Design and Development

What’s the use of driving traffic to a site that's as appealing as a plate of cold gravy? A well-designed, user-friendly website can do wonders for customer retention and conversion. We ensure your website is up to snuff, looking snazzy, and functioning at full tilt.  Building a beautiful and functional website doesn't need to cost you an arm and a leg. As your dedicated digital marketing agency, we offer budget-friendly web design and development solutions that can help catapult your business growth. 

Website Strategy and Planning

Before we jump into the nitty-gritty of designing and developing, we need a solid blueprint. We collaborate with you to understand your business, identify your target audience, and define your goals. This forms the backbone of a website strategy that aligns with your vision.

User-Friendly Website Design - We're not just about pretty designs (although we do make pretty awesome ones). We craft user-friendly designs that are intuitive, responsive, and catered to your audience. A well-designed website means your visitors can find what they're looking for and enjoy the journey, too.

Robust Website Development - A good website isn’t just skin-deep; what lies under the hood matters just as much. Our development services ensure your site runs smoothly and securely. We use reliable technologies and best practices to build a website that not only looks good but functions flawlessly.

SEO-Friendly Web Development - Building a beautiful website is only half the battle; making sure people can find it is just as crucial. We ensure your website is SEO-friendly, helping it rank higher on search engine results and attract organic traffic.

   1. WordPress - It's no surprise that WordPress leads the pack. This free, open-source CMS is flexible, easy to use, and perfect for anything from blogs to e-commerce sites. Plus, with a massive library of themes and plugins, you can customize your website to your heart's content.

   2. Joomla - Another open-source CMS, Joomla, offers an excellent balance between flexibility and user-friendliness. Although it has a steeper learning curve than WordPress, it provides robust functionality and versatility, making it suitable for various websites.

   3. Drupal - If you're looking for a powerful and highly customizable CMS, Drupal might be your best bet. Ideal for complex, high-traffic sites, Drupal offers high security and scalability, although it does require some technical know-how.

   4. TYPO3 - Typo3 is a free, open-source CMS geared towards enterprise-level websites. Its flexibility and scalability make it a great choice for complex websites that require a high degree of customization.

   5. Squarespace - Although not entirely free, Squarespace offers a free trial that lets you test the waters. Known for its stunning, easy-to-use design templates, Squarespace is a great platform for creatives and small business owners.

Steer Clear of Cookie-Cutter Strategies 

Customized Marketing Strategies

No two businesses are the same, and neither should their marketing strategies. We sit down with you, get to know your business inside out, and whip up a unique strategy that fits your needs like a glove.

Understand Your Audience

No, seriously, get to know them. Understand their needs, their pain points, their preferences. This understanding forms the cornerstone of a successful marketing strategy. It allows you to craft targeted messages that resonate with your audience and build a strong, loyal customer base.

Build a Strong Online Presence

In today's digital era, having a strong online presence is non-negotiable. Your website should be user-friendly, mobile-responsive, and SEO-optimized. Utilize social media platforms that your target audience frequents. Regularly publish valuable, engaging content that positions you as an expert in your field.

Leverage Email Marketing

Email marketing is one of the most cost-effective ways to engage your audience and drive conversions. Start building an email list early, create personalized email campaigns, and use automation tools to streamline the process.

Partner with Influencers

Influencer marketing can be a powerful way to boost your visibility and credibility. Partner with influencers who align with your brand and can authentically promote your products or services to their followers.

Use Data-Driven Decisions

Use tools like Google Analytics to track and analyze your marketing efforts. This data can provide valuable insights into what's working, what's not, and where you can improve. Make informed decisions based on data, not guesswork.

Marketing doesn't have to be a money-guzzling monster. With the right strategies, you can effectively promote your startup and foster growth without draining your resources. It's all about finding what works for your unique business and audience. A customized marketing strategy takes into account your unique business goals, target audience, and resources. It provides a roadmap for how to best promote your startup, ensuring your marketing efforts are focused and effective.

What about Financial Management? 

Financial management is an important part of managing your finances. It involves understanding your financial goals, creating a budget, and tracking your spending, as well as saving for the future. While good financial management takes time and effort, it can be done independently with some simple steps. This guide will help you get started with how to do your financial management.

1. Using an invoice generator

An invoice generator can be a great help when it comes to managing your finances. An invoice generator helps you create professional invoices quickly and easily so that you can get paid for the work or services you have provided faster. It generates invoices in PDF format which makes them easy to view and print, as well as email them directly to your clients. The invoices also include all necessary information such as your contact details, payment terms, and the amount due. You can find more information here and download a free version of an invoice generator. It’s a great way to help you keep track of your financial transactions and ensure you get paid on time.

2. Creating a budget

Creating your budget is an important step in managing your finances. It helps you to prioritize your spending and stay within your means. To make a budget, start by tracking all of your income and expenses over the past month. This will give you an idea of how much money is coming in and where it’s going. Next, decide on what you want to save for and how much money you need to reach that goal. Finally, create a budget that works for you by dividing up your income into categories such as rent/mortgage payments, utilities, groceries, entertainment, etc. When making your budget remember to account for regular expenses such as car maintenance or home repairs so that these don’t catch you off guard later on.

3. Tracking your spending

Tracking your spending is an important part of financial management. This helps you to identify areas where you can save money and stick to your budget. There are a variety of apps and websites that can help you track your spending, such as Mint or YNAB. By inputting all of your expenses into these programs, you’ll get a clear picture of where all of your money is going. You can also set up alerts for when you exceed certain limits so that you don’t overspend.

4. Saving for the future

Creating an emergency fund and saving towards retirement are two of the most important aspects of managing your finances long-term. An emergency fund is crucial because it provides a cushion if something unexpected happens. Aim to set aside at least three months’ worth of expenses in an emergency fund so that you are protected if times get tough. Similarly, saving for retirement is also important because it allows you to prepare and plan for a comfortable lifestyle later on in life. Set up automatic transfers from your checking account into savings or investment accounts every month, so that you can easily save towards your financial goals each month without having to think about it.

5. Reviewing and adjusting

Next, review your budget regularly to ensure that it is still working for you. It’s also a good idea to check in on your spending periodically to make sure that you are staying on track. If something isn’t working out as expected, try adjusting it or find other ways to cut costs. By monitoring your finances regularly, you can make sure that you are staying within your means and making progress toward achieving all of your financial goals. It’s also a great idea to meet with a financial advisor or accountant once in a while to get some professional advice and ensure you are on the right track.

6. Being prepared

Finally, it’s important to be prepared for the unexpected. Unexpected events like job loss or illness can have a big impact on your finances and make it even more difficult to manage your money. That’s why it’s important to have an emergency fund as well as disability and health insurance in place so that you are protected if something happens. It’s also a good idea to review your life insurance coverage annually to make sure that you have enough coverage in case of death or injury. The more prepared you are, the better equipped you will be to handle any financial bumps along the way.

Financial management is important because it helps you to make informed decisions about your money, prioritize spending and reach long-term financial goals. It also allows you to be prepared for unexpected events so that they don’t derail your finances. By managing your finances properly, you can ensure that you are making the most of the money that comes into your life and setting yourself up for success in the future.

Is it ever too late to start managing your finances?

No, it is never too late to start managing your finances. Even if you have made mistakes in the past or feel overwhelmed by debt, you can still take steps today to improve your financial situation. Start by creating a budget and tracking your spending so that you have a better understanding of where your money is going each month. Then devise a plan for paying off any debts and setting aside some of your income for savings each month. With dedication and perseverance, anyone can learn how to be financially responsible and set themselves up for success in the future.


1. Is digital marketing necessary for startups?

Absolutely! In today's digital age, your online presence can make or break your business. Digital marketing helps increase visibility, reach more customers, and stay competitive.

2. Can digital marketing really fit my tight budget?

Yes, indeed! Digital marketing is not only cost-effective but also offers a high return on investment. We customize our services to fit your budget, ensuring you get maximum value for your money.

3. I'm just starting out. Where should I focus first?

Start with a solid website and SEO. These are the foundations of your online presence. Once that's set, we can explore other avenues like social media marketing, email marketing, and PPC campaigns.

4. How soon can I see results?

Digital marketing is a marathon, not a sprint. While some strategies may yield quick results, others take time. Rest assured, we'll be with you every step of the way, fine-tuning our efforts to ensure we're moving in the right direction.

5. How do you measure success?

We use key performance indicators (KPIs) like website traffic, search engine rankings, lead generation, conversion rates, and customer engagement to measure success.

6. What makes you different from other digital marketing agencies?

We're not just a digital marketing agency; we're your partners in growth. We work closely with you, understand your business, customize our strategies, and go above and beyond to ensure you succeed.


So, that's the scoop on how we, as your digital marketing agency, can help your startup or entrepreneurial venture soar without busting your budget. We're passionate about helping businesses like yours thrive in the digital arena. We believe in results, affordability, and most importantly, in the power of great ideas. If you're all about taking your business to the next level, let's chat!

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

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