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Google's Helpful Content Update

Google's Helpful Content Update

Google recently released its latest algorithm update, which the company calls the Helpful Content Update. The update was rolled out to try and weed out low-quality content and reward sites that are helpful to users by providing them with authoritative and valuable information and, most importantly, satisfying their search intent. If you're looking to stay on top of Google's game, here's everything you need to know about the Helpful Content Update to ensure your site doesn't get caught up!

This update is designed to help you find the most helpful and relevant content on the web. So what does this mean for your website? In short, your content must be of the highest quality to rank well in search results.

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What Is Google's Helpful Content Update?

Google is constantly attempting to provide users with more relevant results. To accomplish this, Google has introduced "helpful content update," which is an initiative to make sure users see more helpful, original content created by people, for people, in search results.

This changes the company's search engine algorithm to give users better results. What Google is looking for are sites that provide information that's not only timely and relevant but also high quality and helpful.

So what does this mean for you? Now is the time to start if you're not already providing quality content on your site. You must ensure that your content is valuable and engaging if you want to rank well in search results.

What Are the Goals of the Update?

Google's goal with this update is to provide better and more helpful content to the users. They're doing this by rewarding websites that provide beneficial and valuable information to their visitors.

So, what kind of content is considered valuable? In a nutshell, it's anything that answers a question someone might be searching for. This could be anything from how to do a particular task to information about a specific topic.

Google also favors mobile-friendly websites, so make sure your website is optimized for viewing on different devices.

How Will Google's Helpful Content Update Impact Search Results?

Search Engine Results Page

Search Engine Results Page

Google's helpful content update is designed to improve the quality of results for searchers. The algorithm will analyze various factors to determine which content is most beneficial for users. This includes whether the content is well-written, accurate, and informative. Google has said that this update will significantly impact search results, so it's essential to be aware of how it could affect your website. 

If you produce high-quality, helpful content, you should see a boost in your rankings.

On the other hand, if your content is not as beneficial as it could be, you may see a drop in your rankings. Either way, keeping an eye on your website's performance after this update goes into effect is essential. Google's goal with the new algorithm is to ensure users find what they're looking for when they use Google Search. To help you prepare, we've put together a list of key takeaways from Google about what the new update means:

First off, Google wants to reward websites that are clear and easy to navigate. Websites with low bounce rates rank higher because people find them helpful or informative. Secondly, websites with good page load times (generally less than two seconds) are more likely to rank higher because people don't have to wait for decades to get the information, which directly translates to a better user experience. Google also expects sites with no broken links to rank higher since they offer a smoother user experience. 

To make sure your site does well after Google's helpful content update takes place, remember these five tips:

  • Make sure all links work correctly.
  • Try to limit bouncing rates.
  • Create mobile-friendly pages.
  • Write engaging copy.
  • Include multimedia whenever possible.

Focus on people first content

people first content

people first content

When it comes to creating content that's successful in the new Google Helpful Content update, it's all about putting people first. What do I mean by that?

I mean that you should always be thinking about what your audience wants and needs. What are they interested in? What are their questions? What can you provide to help them solve a problem or address a need?

When you focus on creating helpful content that provides value, you're more likely to rank well with Google. So put yourself in your audience's shoes and think about what you can give them that will make their lives easier.

Here are the questions that you need to focus on while analyzing if your content is user-focused, as outlined by Google Search Central:

If you said yes to the following inquiries, your people-first strategy is undoubtedly on the right track:

1. Does your company or website have a target audience that would find the information valuable if they came to you directly?

2. Does your writing evince an apparent breadth of knowledge and first-hand experience?

3. Does your website have a primary goal or point of emphasis?

4. Will someone who reads your content believe they have learned enough about a subject to aid in achieving their goal?

5. Will someone who reads your content come away from it feeling satisfied?

6. Are you considering the recommendations for product evaluations and core updates?

Avoid creating content for search engines first.

When creating content, don't focus on search engines first. Instead, think about what will be most helpful for your visitors. What information do they need? What questions do they have?

If you can provide the answers, they're looking for. They're more likely to stick around and have a good experience on your website. And that's what Google aims to reward with its helpful content update.

How can you steer clear of putting search engines first? If you answered "yes" to any of the following questions, you should rethink how you produce content for your website, as outlined by Google Search Central:

1. Is the information primarily intended for search engines instead of being created with humans in mind?

2. Are you creating tons of content on various subjects in the hopes that some of it may do well in search engine results?

3. Do you use a lot of automation to create content across various topics?

4. Are you primarily summarising other people's arguments without really adding anything?

5. Are you blogging about topics merely because they appear trendy rather than because you would otherwise write about them for your current audience?

6. Do readers who read your content feel like they need to recheck their sources for more accurate information?

7. Because you've heard or read that Google has a desired word count, are you writing to a specific word count? 

8. Did you write on a specialized subject for which you had no knowledge primarily in the hope of attracting search traffic?

9. Does your content claim to provide an answer to a query that is indeed unanswered, e.g., by implying a release date for a movie or TV show when none has been officially announced?

How Will the Update Be Implemented?

google algorithm update

Google algorithm update 

Google said the update would be implemented gradually over the next few weeks. The company is currently working on ways to identify and surface more helpful content, which may include changes to how the Google algorithm works.

This update could be implemented in two phases:

1. The first phase will focus on improving the search engine results pages (SERPs), so you'll see the most relevant content at the top of the Search Engine Results Page.

2. The second phase will develop a new "knowledge graph" that will provide information about specific topics in a more concise and user-friendly format.

So what does this mean for your business? Well, it means that you'll need to ensure that your content is of the highest quality and is geared towards helping your customers quickly and easily find what they're looking for quickly and easily.

In the meantime, here are a few things you can do to prepare for the update 

1. Start providing better answers to your customers' questions. 

2. Make sure that your website contains high-quality content. 

3. Maintain an active social media presence, so people stay informed about what's happening with your business. 

4. Use Google AdWords effectively to reach customers in other areas of the world who might not know about your business otherwise.

5. Focus on building quality links between other websites and yours, so they'll appear higher in search results when someone searches for information about your industry. 

6. Research keywords related to your business and find out what competitors are doing well 

7. Get involved in online communities by posting blog posts. 

8. Speak at events where potential customers might hear about you 

9. Google Analytics can help you understand how customers interact with your site  

10. Hire a professional SEO consultant if you don't have time or expertise to figure it out yourself. You could check us for this need.

11. Run experiments on different strategies to see which ones work best

What Does This Mean for Content Creators?

As a content creator, you need to be aware of this. With this new update, Google emphasizes helpful and informative content. So if you want to rank higher in search results, you must ensure your content is of the highest quality.

That means providing your readers with the value they can't find elsewhere. It means giving them the information they can use to improve their lives. It means making sure your content is well-researched and accurate.

And most importantly, it means writing for your audience, not search engines. So take the time to understand who your readers are and what they're looking for. Then give them the information they need in a way that's easy to understand.

How Can You Take Advantage of the Update?

So, what do you need to do to take advantage of this update?

First, make sure that your website is mobile-friendly. This is an essential requirement for any site these days, and it's something that Google is increasingly emphasizing.

Second, ensure your content is high quality and relevant to your target audience. This is where many businesses fall, so make sure you invest the time and effort in creating unique content.

Third, make use of Google's rich snippets. These are the little snippets of information that appear in search results and can help improve your click-through rate.

Fourth, use Google's new AMP technology. AMP stands for Accelerated Mobile Pages, and it's a new way of formatting your content so that it loads quickly on mobile devices.

By following these tips, you'll be able to take advantage of Google's helpful content updates and improve your search engine rankings.

How Can You Make Sure Your Content Is Helpful to Users and Search Engines?

Create useful and relevant content

Create useful and relevant content 

Now that you understand all the ways that Google is looking for helpful content, how can you ensure that your content applies to both users and search engines? Here are a few tips:

1. Make sure your content is well written and easy to understand.

2. Ensure your content is up-to-date and relevant to your target audience.

3. Perform keyword research to identify the right keywords to target.

4. Use those keywords throughout your content, including in the title, body, and metadata.

5. Monitor your website's search engine rankings and traffic to ensure you're getting the desired results.

How does the New Algorithm Affect Link Building?

The new Google algorithm is designed to crack down on low-quality content and improve the quality of search results. This means that link-building strategies focusing on quantity over quality will no longer be effective. To maintain a high ranking on Google, it's important to create helpful, relevant, and unique content that will appeal to your target audience.

Try to get links from other sites with similar, trustworthy content. These links are known as natural because they are formed naturally through online business. When you make informative, authentic content that straightforwardly answers user queries, you have an excellent chance of getting backlinks from related pages on reputable websites. Building up these natural links takes time, but it's worth the effort!


Google's latest algorithm update is designed to surface more helpful and informative content for users. This is good news for content creators and website owners committed to creating high-quality content.

You can do a few things to ensure your site is optimized for the Google content update:

1. Make sure your content is of the highest quality. Write informative, well-researched articles that provide value to your readers.

2. Use rich media elements like videos and infographics to break up your content and keep users engaged.

3. Make sure your site is formatted correctly and easy to navigate.


 1. What is helpful content according to Google?  

According to Google, helpful content is content that provides users with the information they are looking for in a clear and concise way. 

This type of content is easy to read and understand, and it is relevant to the user's query.  

2. What are the main 4 elements of content that Google wants?  

The main four elements of content that Google wants are:  

1. Relevance -  This type of content is easy to read and understand, and it is relevant to the user's needs..  

2. Clarity - It means that the content paints a clear picture about the whole query.  

3. Conciseness - It means being able to deliver information in a clear and concise way.  

4. Uniqueness - The content must add extra value to the user and must satisfy the search intent.  

3. Does updating content improve SEO?  

Updating your content regularly can improve your SEO in several ways. First, it can help you rank higher in search results for certain keywords. 

Second, it can help you attract more organic traffic to your website. 

Finally, it can improve the overall quality of your website, which is a key ranking factor for Google.  

4. How do I create good content?  

1. Write for your audience first, not for search engines.  

2. Make your content easy to read and understand.  

3. Write unique and original content.  

4. Keep your content updated.  

5. Promote your content through social media and other channels.  

5. How do you create the right SEO strategy? 

There is no one-size-fits-all answer to this question, as the right SEO strategy will vary depending on your business goals, target audience, and other factors. However, there are some general tips that can help you create an effective SEO strategy: 

1. Conduct keyword research to identify the right keywords to target. 

2. Optimize your website for your target keywords. 

3. Create high-quality and keyword-rich content. 

4. Promote your content through social media and other channels. 

5. Analyze your results and adjust your SEO strategy accordingly.

About CodeDesign

Codedesign is a digital marketing agency specializing in e-commerce and B2B online marketing. Our digital team utilizes the latest digital marketing tools and strategies to help clients reach their business goals. We offer comprehensive services such as website design, search engine optimization (SEO), content marketing, performance marketing, social media marketing, CRM and marketing automation, email marketing, and more. Our experts create and implement customized digital marketing campaigns to increase website traffic, generate leads, and drive sales. Our expertise in e-commerce and B2B marketing allows us to understand the nuances of the digital marketplace and create effective marketing solutions tailored to their client's needs.
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