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You already know Facebook as the top virtual destination to connect with friends and family, develop business relationships, and post fun content.
But it also allows its users to indulge in shopping without hassle.
What is the Facebook Marketplace?
In recent years, we see a lot of small business owners grow into magnates by simply taking advantage of the online markets. In fact, the expected revenue of e-commerce sales conducted through smartphones in the US is predicted to exceed $333 billion by 2021.
When social media and e-commerce started blending together, sellers saw a rapid change in revenue. People became obsessed with eBay discounts and flat rate shipping overnight once the E-Commerce giant and Facebook began collaboration. And, taking into account that 65% of shoppers consult social media before making a purchase, it is understandable to find all the leading brands present on Facebook.
The Facebook team has noticed that a large number of its users post connect in Buy-and-Sell groups, so they came up with the solution of a marketplace, a virtual store where buyers and sellers can interact better.
Facebook Marketplace is currently generating more and more traction. With its numerous advantages such as the built-in location tool, it is clear why so many consumers are returning for more.
Potential clients appreciate that they can very easily research the buyers, talk to them on Messenger and strike a deal that accommodates their needs. The buyer and the seller can develop a further relationship, with the seller notifying the client when he has similar items available for sale.
It's what differentiates Facebook Marketplace from shopping sites like Craigslist. It spares you from the lingering impression that the seller may not be trustworthy. Users have the opportunity of leaving a review, a comment that can help other interested parties. If they are unsatisfied with the products or the sellers, word gets spread quickly, preventing others from making the same mistake.
Items on Facebook Marketplace suit everyone's taste. They range from tickets to rental houses to gadgets and apparel.
How To Leverage Facebook Marketplace for Business
So what exactly is the recipe for accelerating your business through Facebook Marketplace? As with all new communication channels, the best results come from thorough testing.
Here are five steps to get started with:
Step One: Start by setting up a Facebook page that helps narrate your brand story. Personalize your profile to include important information such as Address, Products or Services, Promotions, and Cover Videos.
Step Two: Boost Your reach with a content strategy. Keep in mind that posts with images receive 2.3X more engagement than those without.
Step Three: Present quality images of your products or services to the Facebook Marketplace. Remember that you are presenting your brand, and you want the images to convey the quality of your product of your service.
Step Four: Build trust. Add trust signals with your audience wherever possible, including Store Name, Address, and a Message Seller option, so potential clients can see you are dependable and discuss specifics.
Step Five: Follow Up. Clients are grateful to sellers who are responsive and attentive. By engaging your audience, you build the foundation of a successful relationship.
Facebook MarketPlace: An E-Commerce Gateway
Overall, investing your business focus into Facebook Marketplace is smart entrepreneurship.
Here are some more ways social networks can serve as E-Commerce Gateways.