Direct bookings and corporate competition are some of the biggest challenges for boutique hotels. Learn how to build a digital marketing strategy to cut through the online noise and create direct communication channels with your future guests.
The importance of digital marketing for your boutique hotel.
Search engine optimization to increase your online visibility.
Content marketing and the basics of blogging.
How to leverage organic social media channels to build value and brand awareness.
The power of social media advertising for hotels.
How to analyze your traffic and online data to measure and modify your strategy.