Custom Branded Links: 7 Ways it Helps Businesses + 6 Best Custom URL Website Picks

Image Credit: Pixabay  

The use of branded links is becoming more and more popular among website owners. But for some people, it can be challenging to comprehend how to get the most out of abbreviated URLs and how they fit into current marketing strategies.

Thankfully, there are a few tried-and-true strategies you can apply to quickly include branded links into your marketing initiatives. These digital strategies will increase the value of your branded links and guarantee that you're making good use of them. Let's now examine how these branded connections might benefit your company. Additionally, we have included the top 6 link shorteners that will enable you to create branded links.

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7 Ways it Helps Businesses

Promote Engagement Of A Product Or Service

Are you attempting to advertise your brand-new Halloween-themed goods? Perhaps you have plans to release content specifically designed to celebrate the forthcoming holiday season. Branded links can elevate your company to the forefront of the public's attention in a sea of material and releases. To improve your messaging, you can utilize customized links to advertise a good or service on certain landing pages or websites.

Boost Your Credibility With Branded Links

In the huge world of business, how customers perceive your brand can significantly influence their decision to buy from you or recommend your goods or services to others. Your brand's credibility and reputation online may suffer if you use URLs that lack branding and appear suspect. Users can recognize your brand more easily if you have branded links rather than worrying about what might be hiding behind the link and can assist improve your website's security and give visitors confidence in your URL.

Boosts Your Visibility In Market

No matter if you're an entrepreneur, influencer, or owner of a small business, we can all agree that very few markets aren't begging for attention. The market is competitive, and what sets your brand apart from the competition may be minor, subtle differences that open up a wide range of possibilities for anything from products to marketing. If you're an influencer with several collaborations, you can utilize branded links to send visitors to particular sites without reducing website interaction.

Drive More Customers 

The user experience is what drives engagement. Safety is crucial for clients navigating the complicated world of e-commerce websites and online purchases since the internet can be a frightening place. By clearly identifying yourself to the consumer with each link they click on, using branded links can assist in increasing consumer trust and confidence. It also offers better link management for the business.  

It Often Acts As Your First Impression 

Some well-known businesses choose generic short links, but none of them will use a generic email. Using one also reduces your chances of being regarded seriously because your first impression will almost certainly be negative. You will instantly come out as serious, professional, and someone worth your recipient's time with a branded business email and branded link.

Provides You Credibility, Trust, And Deliverability

Consumers in the modern internet environment are constantly on the lookout for spam and con artists. To trick people, many of these con artists will use easily accessible generic short URLs and email accounts. As a result, the domains associated with these links may be blocked, and these emails may land in garbage bins. If potential consumers can't open your emails or click on your links, it's pointless to try to contact them. This can be avoided by using branded links and a corporate email, which may also result in a higher open rate and up to 39% more click-throughs.

Branded Links Improve Your CTR 

Brand recognition is improved through branded shortened links, which is fantastic. Sharing interesting and pertinent information with your branded domain attached will boost recognition and increase visibility. Links that are shortened and brand-named have a more polished, professional appearance and increase click-through rates.

Image Credit: Pixabay

6 Best Custom URL Website Picks

Bitly

Bitly is a flexible, user-friendly, trustworthy URL shortener that works for almost all users. If you don't exchange links all that frequently, you may just visit the platform and request a URL shortening without having an account.

Business users, however, are the ones who benefit from Bitly's genuine power. Its outstanding business dashboard offers 20 various indicators, including organic shares, visitor count, and click location. Additionally, you may track campaigns similarly and look at analytics like click-through rates.

Pixelfy

A link shortener called Pixelfy was created primarily to assist Amazon sellers and influencers in tracking their marketing initiatives across numerous platforms. In contrast to another link or short link generator, Pixelfy offers more functionality.

Every single one of your connections that the software reduces has a retargeting pixel embedded in it, which is how it keeps track of your URLs. By using the tool, you can influence everyone who clicks on your link on Google, Twitter, Facebook, and other sites.

BL.INK

As a URL shortener with a strong focus on tracking that is only intended for corporate use, BL.INK has established a solid reputation. You may customize your new URLs, lifetime links, and integrations with top services like Zapier and Sprinklr on the site, in addition to shortening links.

Additionally, BL.INK customers can anticipate first-rate customer care that includes live chat, email, access to a knowledge base, and other help options. You may view click totals, unique clicks, the location of each interaction, the type of browser, and many other statistics thanks to the platform's tracking tools.

SmartURL

A powerful link-shrinking solution for businesses and major publishers, SmartURL. In essence, the platform enables users to create links that route web traffic according to several criteria. A default URL can also be established if the user's location is not given.

The platform's core capabilities are deceptively straightforward, allowing publishers to select a custom shortened link, send variable information, and build straightforward retargeting campaigns.

Short.io

It's rather typical for URL shorteners to offer information like the users' locations and details about the devices they're using when they click on your links. Because it enables publishers to alter the destination URL following the user's location or device, Short.io adopts an entirely different strategy and functions as a smart redirect link.

Short.io excels at all it does besides this special feature. The platform offers customized connections, and it even enables publishers to create new URLs using their domains.

Rebrandly 

First on our list is Rebrandly, a platform that specializes in personalized URL shortening since its creators firmly believe in the power of branding. Rebrandly enables you to customize URLs and incorporate branding features in the shrunk domain for a company or product.

Rebrandly's shortened links don't appear or feel random at all, which is its best feature. Instead, the connections are typically constructed like standard URLs and contain extremely relevant phrases that readers may quickly understand.

Wrapping Things Up

Even seasoned website operators may find it challenging to use branded links properly. Although branded links have been available for a while and are becoming more and more popular, many people are still unaware of how to make the most of them.

At Codedesign we are always on the look for the best solutions to optimize our processes and link shortening is a great time saver. If you want more tips on digital marketing make sure you follow our digital marketing blog where we publish every week new and updated content. 

Feel free to contact us to see the unprecedented growth of your business.

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