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Chicco was founded in 1958 by Cavaliere del Lavoro Pietro Catelli who wanted to celebrate the birth of his first son Enrico, affectionately known as “Chicco”. On his death in 2006, the company passed to his three children, Enrico, Michele and Francesca, who would open new branches in India, Russia, Mexico and Poland. Since May 2013, the role of Managing Director has been held by Claudio De Conto. Chicco is present in over 120 countries, with more than 150 shops in Italy and another 160 throughout the world. Chicco has a range of products, including maternity items for pregnancy and breastfeeding, first baby foods, hygiene and protection, out-and-about and travelling, relaxation and sleep, play, clothes, and booties and shoes. The company's research and development area is the responsibility of the Baby Research Center dedicated to children aged 0 to 3 and all their psycho-physical, emotional and social needs. The centre makes use of information from the medical-scientific world, and continuous interaction with parents. Codedesign is the digital marketing agency responsible for organic growth, SEO strategy and inbound traffic analytics. By increasing the understanding of parents online costumer journey we are increasing the number of qualified touch points and improving conversion rates.