Our Thoughts

Google Just Made “Position One” Almost Worthless. Here’s What Replaces It.

Google quietly let AI Overviews grow into full AI Mode answers last month. Clicks are down, citations are up, and one of our ecommerce clients found out the hard way what that trade means for revenue.

The Zero-Click Quarter: Why Your Google Traffic Will Drop This Fall — and Why That Might Save Your Marketing

Google's AI Mode ends 93% of searches without a click, AI Overviews now sit on nearly half of all queries, and a core update is coming before autumn. Here's my 90-day playbook for Marketing Directors who refuse to panic — and the client story that proves falling traffic can hide rising revenue.

The Invisible Traffic Crisis: Why Your Google Rankings Are Lying to You

AI Overviews now appear on 48% of Google searches, killing organic CTR by 61%. Here's why your rankings look fine but your traffic is disappearing — and what to do in the next 90 days.

ChatGPT Just Lost a Quarter of Its Market Share — Is Your Brand Still Invisible Everywhere Else?

ChatGPT just lost a quarter of its AI search market share to Gemini and Claude. If your brand only shows up in one chatbot, here's what to do this quarter.

Google Didn't Kill AI Content—You're Just Using It Wrong

The next 18 months belong to people who can use LLMs to amplify their expertise without outsourcing their credibility.

The AI Search Reckoning: Why Your SEO Strategy Is Already Obsolete

The Meta Paradox: You're Spending More. But Someone Else Is Winning the Conversation.

GEO, Generative Engine Optimisation, Meta Advertising, Digital Marketing Strategy, LLM Search Console, AI Marketing, Brand Visibility, Paid Social, Trinomium, Codedesign

From SEO to GEO: How Marketing Directors Must Rethink Search Strategy in 2026

Perplexity just crossed 15 million daily active users. ChatGPT processes over 100 million search-like queries every day. Google's AI Overviews appear in more than 50% of all searches

Your Next Client Is Being Researched by an AI. Is Your Marketing Ready?

What Meta Advantage+ and Google AI Max Mean for Your Marketing Team

Meta Advantage+ and Google AI Max are automating the mechanical work of performance marketing. Here's what this structural shift means for your team's role, your strategy, and your next 90 days.