Our Thoughts

The AI Search Reckoning: Why Your SEO Strategy Is Already Obsolete

The Meta Paradox: You're Spending More. But Someone Else Is Winning the Conversation.

GEO, Generative Engine Optimisation, Meta Advertising, Digital Marketing Strategy, LLM Search Console, AI Marketing, Brand Visibility, Paid Social, Trinomium, Codedesign

From SEO to GEO: How Marketing Directors Must Rethink Search Strategy in 2026

Perplexity just crossed 15 million daily active users. ChatGPT processes over 100 million search-like queries every day. Google's AI Overviews appear in more than 50% of all searches

Your Next Client Is Being Researched by an AI. Is Your Marketing Ready?

What Meta Advantage+ and Google AI Max Mean for Your Marketing Team

Meta Advantage+ and Google AI Max are automating the mechanical work of performance marketing. Here's what this structural shift means for your team's role, your strategy, and your next 90 days.

Why Your Business Is Invisible to ChatGPT (And What to Do About It)

Most businesses are completely invisible to ChatGPT, Perplexity, and Gemini. Bruno Gavino explains why — and shares the exact GEO (Generative Engine Optimization) framework Codedesign is using to get clients cited in AI search results.

Google's AI Mode Ads: The End of Search Advertising As We Know It

Google has made ads inside AI Mode a primary placement in April 2026 — a fundamental shift from interruption to integration. Bruno Gavino breaks down what this means for your keyword strategy, bidding, and offers.

2 Global Supply Chains Case Study

Discover how probabilistic AI is revolutionizing multi-country supply chains. Learn to move beyond hindsight to decision intelligence and unlock trapped capital. Read the case study.

The AI Crisis: Why 61% Organic CTR Decline Demands a New SEO Strategy

This is the story of what we learned, what we've implemented for one of our international B2B clients, and how we are rethinking the search strategy for 2026.

Google AI Mode: Is it the end of SEO (again)? And how will impact Search?

The AI integration transforms Chrome from a passive browser into an active data intelligence system. Here are some things we already know.