Client Overview

Industry: Financial Services
Company Size: +500 Employees
Location: Lisbon, Portugal
Position of Interviewee: CEO

Background

A financial services holding group managing multiple businesses needed to strengthen its digital presence. The company sought modern, high-performing websites and a digital strategy to increase visibility, drive organic traffic, and improve user engagement.

Challenge

The client required a scalable digital solution that aligned with each subsidiary’s goals while ensuring strong search engine performance. The key objectives were:

• Developing websites for multiple businesses within the group.
• Implementing a comprehensive strategy to enhance search rankings and organic traffic.
• Improving user experience (UX) to increase engagement and conversions.
• Optimizing website performance, including faster page load times and mobile responsiveness.

Solution

The client selected Codedesign based on a referral, a strong cultural fit, and a pricing structure that aligned with their budget.

A dedicated team of two to five professionals was assigned to the project, focusing on:

• Custom website development tailored to each business within the group.
• Optimization, including keyword research, metadata enhancements, and on-page improvements.
• Conversion rate optimization (CRO) to generate more leads.
• Mobile-friendly design and UX improvements for a better user experience.

Results

The collaboration delivered measurable improvements in several key areas:

Performance

• Increased organic traffic from search engines.
• Higher rankings for targeted industry-specific keywords.
• Improved click-through rates (CTR) on search results.
• Lower bounce rates, with visitors spending more time on the site.

Website Performance

• Faster page load speeds, improving user experience.
• A fully responsive design, leading to higher engagement from mobile users.
• Increased conversions, including more lead form submissions and service inquiries.
• More time spent on key pages and lower exit rates.

Business Impact

• A significant increase in high-quality leads from organic search and website contact forms.
• Higher conversion rates attributed and website improvements.
• Positive feedback from users navigating the new sites.

Project Management & Communication

Codedesign demonstrated strong project management skills, ensuring smooth execution and timely updates. The team maintained clear communication through in-person meetings and was responsive to client needs.

Client Feedback

"The quality of work was excellent – modern and effective websites, well-structured SEO, and a visible impact on results. They go highly recommended." 
Check Client Feedback

Ratings

• Quality: 4.5/5
• Schedule: 3.5/5
• Cost-effectiveness: 5/5
• Willingness to refer: 5/5

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