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Case Study: Driving Targeted Lead Generation & Brand Awareness for DFK

2 min to read

Background

DFK Portugal is a professional services firm that provides strategic consulting to businesses in Portugal. To capitalize on a tax-related opportunity, they sought a targeted marketing approach to reach specific audience segments effectively.

Challenge

DFK Portugal needed a highly precise digital strategy to:

  • Generate qualified leads.

  • Increase brand awareness within a niche audience.

  • Engage potential clients through direct digital outreach.

A generic marketing campaign was not an option. Instead, DFK Portugal required a partner who could refine their targeting efforts, craft personalized messaging, and execute a multi-channel approach efficiently.

Solution

DFK Portugal partnered with Codedesign, a digital performance agency, to develop a data-driven and highly targeted marketing strategy. The project was executed by a dedicated team of 2-5 experts from Codedesign, focusing on:

  1. Digital Audience Profiling – Codedesign identified key digital profiles of the target market, ensuring the messaging reached decision-makers.

  2. Precision Email Marketing – The team designed and executed direct email outreach campaigns tailored to resonate with the audience.

  3. Social Media Targeting – Leveraging paid and organic social media strategies, Codedesign engaged potential leads through relevant content and interactions.

  4. SEO & Digital Lead Generation – The team optimized online presence to improve search visibility and inbound lead flow.

Results

The collaboration resulted in:

  • Fast Execution & Go-To-Market Strategy – Codedesign swiftly launched the campaign, ensuring minimal time-to-market.

  • Seamless Project Management – The campaign adhered to the initial timeline without the need for adjustments.

  • Expert Guidance & Adaptability – The team provided continuous updates, demonstrated strong strategic insight, and aligned messaging with DFK Portugal’s brand voice.

  • High Client Satisfaction – Rated 5.0 across all categories, including quality, schedule, cost, and willingness to refer.

Client Feedback

"The competence and expertise of the team were impressive. They delivered high-quality work, provided regular updates, and adapted strategies to fit our needs perfectly. Their planning and follow-up ensured the project stayed on schedule without any need for adjustments."

— Catarina Zagalo, Former Head of Communications & Market Relations, DFK Portugal (check full review)

Why Codedesign?

  • Culture Fit – Aligned seamlessly with DFK Portugal’s values and work style.

  • Strategic Insight – Delivered not just execution but valuable consultation on how to maximize results.

  • Efficiency & Agility – Fast execution with in-depth solutions tailored to the client’s needs.

Conclusion

Codedesign’s ability to integrate data-driven targeting with effective execution proved invaluable to DFK Portugal. By focusing on precision marketing, the collaboration not only met but exceeded expectations, reinforcing Codedesign’s reputation as a strategic digital marketing partner for professional services firms.


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