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It is a known fact that technological advancements have fundamentally altered how we interact and operate. Most changes are for the greater good, from improved teamwork to greater efficiency and production. Given the apparent advantages, keeping up with these developments may be challenging due to their quick pace. Constant technological breakthroughs and the expertise needed to support intricate approaches can make it seem like you are trying to float in an ocean of evolving technologies.

How many HR executives keep businesses afloat? Traditional approaches to handling changes in IT are just ineffective. You might want assistance from some Certified Microsoft Partners.

However, we can advise you on sustaining your company's viability in the fast-evolving technological environment.


4 Indicators that Your Company's Technology Is Lagging Behind

You Aren't Spending on Training

Do you provide training to your staff? Do you insist that they acquire current skills? If not, your company will be managed by personnel with progressively outmoded skills. If you don't bring on fresh people, you will not be able to benefit from new technology. But how do you know it you are and how much is enough? Let's start with the assessment, and a few steps for you to follow:

Identify Core Competencies: Begin by delineating the key competencies required for each role within your digital marketing team. These may include technical acumen, data analysis, creative ideation, project management, and communication skills.

Establish Performance Benchmarks: Define clear performance benchmarks for each competency, enabling you to measure employee proficiency. These benchmarks should be based on industry standards, team objectives, and role-specific expectations.

Conduct Regular Assessments: Implement periodic assessments to gauge employee aptitude in core competencies. Use a combination of methods, such as online quizzes, practical exercises, and performance reviews, to evaluate their understanding and application of critical skills.

Analyze Skill Gaps: Utilize assessment results to identify gaps in employee skillsets. Determine if these shortcomings are a result of inadequate training or other factors, such as lack of motivation or poor performance management.

Seek Employee Feedback: Solicit feedback from team members about the quality and effectiveness of current training programs. Their insights can highlight areas for improvement, reveal unmet training needs, and uncover new learning opportunities.

Monitor Industry Trends: Stay abreast of emerging trends and best practices in digital marketing to ensure your training programs remain current and relevant. Regularly update the curriculum and incorporate new techniques, tools, and platforms as needed.

Implement a Continuous Learning Culture: Foster an environment that encourages continuous learning and professional development. Provide access to online courses, workshops, seminars, and conferences to help employees stay informed and acquire new skills.

Your Company Depends on Manual Procedures

Workers squander hours each day on manual tasks around the world. These procedures hinder corporate operations and serve as an alert that their infrastructure is lagging behind.  Yes. This is still the really you can find in a lot of companies. Although digital transformation is at the heart of modern economy, a lot of companies still have legacy systems and procedures. Cloud solutions, digital management systems are sometimes less common than you might think. This is a huge challenge when you need first party data to incorporate in you digital marketing offer.  

You Skipped over Effective Analytics

Corporations now have greater control over analytics than ever, and this trend continues. The issue is that many people haven't implemented effective strategies for turning this info into helpful knowledge.

As an Ecommerce agency, we conduct several audits to different clients and businesses. Keeping that information structured is critical. Here are a few topics to cover: 

 - Are the analytics tool adequately configured? Inquire about the configuration and setup of the client's chosen analytics tool to ensure accurate tracking of e-commerce metrics.

 - Which KPIs are being monitored? Ask the client to identify the KPIs they are tracking, and assess if these KPIs are aligned with their overall e-commerce objectives.

-  Is the data collected comprehensive and accurate? Evaluate the quality, consistency, and completeness of the data collected to ascertain its suitability for informed decision-making.

-  How is data integrated across platforms? Investigate the client's approach to integrating analytics data with other systems, such as CRM, inventory management, and marketing automation tools.

-  Are reporting and visualization tools being utilized effectively? Discuss the client's use of reporting and visualization tools, and determine if they are generating actionable insights from their analytics data.

-  How does the client leverage analytics data in decision-making? Inquire about the client's decision-making processes, focusing on how data-driven insights inform their strategies and optimizations.

-  Can the client demonstrate a positive impact of analytics on their business goals? Ask the client to provide evidence of the correlation between their analytics efforts and the achievement of their e-commerce objectives.

-  Are there any obstacles or challenges in the client's analytics implementation? Identify any issues the client may be facing in their analytics implementation, such as technical difficulties, resource constraints, or skill gaps.

-  What are the client's plans to continuously improve their analytics efforts? Explore the client's plans for ongoing optimization of their analytics implementation, including training, technology investments, and process refinements.

If you want to try it and check if your business resist this audit:  Download our Free Ecommerce Analytics questions template here 


Internal Codedesign document.  This questionnaire aims to evaluate the efficacy of your e-commerce analytics implementation. Please answer the following questions to help us better understand your analytics efforts and identify areas for improvement. 

Deploying New Business Applications is Time Consuming

In today's corporate environment, speed is everything. A Forrester report showed that the development pace dramatically influences the future viability of your organization. According to the report, the programs you set up, particularly the customized program you develop, will become a part of your strategic strength. Software-based businesses will compete more successfully than established market giants. 

 -  Conduct a thorough analysis: Before deploying any new business application, it is essential to conduct a comprehensive analysis to identify the needs and requirements of the organization. This will help in choosing the right application and ensuring its successful deployment.

 -  Plan the deployment: Once the application is chosen, a detailed plan should be created for its deployment. This plan should include timelines, resources required, and a contingency plan in case of any unexpected issues.

 -  Test the application: Before deployment, the application should be thoroughly tested to ensure it is functioning correctly and is compatible with other systems within the organization.

 -  Train employees (read previous topic again): It is crucial to provide adequate training to employees on how to use the new application. This will help in ensuring a smooth transition and quick adoption of the new system.

 -  Communicate with stakeholders: It is essential to communicate with stakeholders, including employees, vendors, and customers, about the new application's deployment. This will help in setting expectations and addressing any concerns they may have.

 -  Monitor and evaluate: After the deployment, it is essential to monitor the application's performance and evaluate its impact on the organization.

Tips to Keep Your Business Afloat in Rapidly Evolving Technology

Keep up with the Latest Technology Trends

It's crucial to keep up with the most recent technological developments and technology and marketing trends. 

Attend conferences and events: Attend industry conferences and events to stay up-to-date on the latest technology trends. These events provide opportunities to network with industry leaders, attend educational sessions, and learn about new technologies. 

-  Follow marketing industry thought leaders: Follow industry thought leaders, influencers, and experts on social media platforms, such as Twitter, LinkedIn, and Medium. They often share valuable insights and opinions on emerging technologies and their impact on the industry.

-  Subscribe to industry publications: Subscribe to industry publications, such as Adweek, Marketing Week, and Campaign, to stay informed about the latest technology trends in marketing.

-  Utilize technology tools: Use technology tools, such as Google Alerts and Feedly, to stay informed about the latest technology news and trends.

-  Experiment with emerging technologies: Experiment with emerging technologies, such as virtual and augmented reality, chatbots, and artificial intelligence, to gain a better understanding of their potential impact on marketing.

Embrace Automation

Your business processes may become more efficient and streamlined with automation. Consider putting software and technologies into place to automate tedious processes, giving you more time to concentrate on crucial tasks.

At Codedesign we relly on Codedesign AI for 3 years now for a lot of data cleaning and global operations. We are looking at it from several perspectives and the explosion of Chat-GTP has contributed a lot to our tools. 

Train your Staff

Ensuring your staff is properly educated in using new technologies is imperative. It will facilitate a seamless transition by enabling them to adjust to new procedures and systems quickly.

Prioritize Cyber Security

Cyber security risks evolve along with technology. Investing in robust cyber security solutions is crucial to safeguard your company's data and your customers' data against online attacks.

Leverage the Cloud

The method by which companies maintain, organize and access data has been changed by cloud computing. It offers scalable, affordable solutions that can improve the productivity and efficiency of your organization.

Put Your Preaching into Practice

High-performing HR departments know the significance of implementing a technologically advanced, future-focused strategy for human capital control. Businesses cannot establish and implement a solid digital company plan without thinking and operating digitally. It would imply that to recruit and keep an adaptable workforce that welcomes novel ideas, HR professionals must first be prepared to sip the "Technologies Kool-Aid" and implement that attitude to their processes and procedures.

Focus on Customer Experience

The use of technology may significantly enhance the consumer experience. Use social media, chatbots, and other digital platforms to interact with your consumers and offer them specialized services.

Never Undervalue the Importance of Communication

An essential part of managing IT transformation is communication. It could, however, go unnoticed throughout the early stages of preparation and only be fixed after the change is prepared for employee announcement. HR executives and adept communicators may assist firms in avoiding this frequent error. Develop a strategy for interaction with the working staff in charge of the change that considers the potential human causes for failure.

As a digital marketing agency, navigating the labyrinth of MarTech methodologies is crucial for securing triumph in the digital agency realm. This exposition will delineate the quintessential strategies and considerations for clients seeking efficacious marketing technology solutions.

Embarking on the MarTech Odyssey: Adept Strategies for Success

Synchronize with Business Goals: Incorporate MarTech tools that seamlessly align with your organization's objectives. Utilize technology to bolster customer engagement, elevate brand visibility, and cultivate revenue growth. Example: HubSpot, a robust marketing automation platform that nurtures leads and boosts conversions (https://www.hubspot.com/).

Scrutinize Integration Capabilities: Opt for platforms that can effortlessly integrate with your existing tech stack. Verify if the potential marketing tool can establish connections with your CRM, analytics, and customer support systems. Example: Zapier, a versatile integration tool that streamlines cross-platform communication (https://zapier.com/).

Delve into Scalability: Invest in MarTech solutions that can adapt to your organization's evolving needs. Prioritize tools that can accommodate fluctuations in customer base, team size, and campaign scope. Example: Marketo, a scalable marketing automation software designed for growing enterprises (https://www.marketo.com/).

Examine User-Friendliness: Seek out intuitive platforms with user-friendly interfaces, ensuring your team members can efficiently harness the tool's potential. Example: Mailchimp, an email marketing service known for its ease-of-use and comprehensive features (https://mailchimp.com/).

Evaluate Customer Support and Resources: Ascertain that the MarTech vendor offers stellar customer support and a repository of educational resources to empower your team. Example: Adobe Experience Cloud, an all-encompassing marketing suite with an extensive knowledge base and dedicated support team (https://www.adobe.com/experience-cloud.html).

Assess the Return on Investment (ROI): Ensure that the chosen MarTech solution delivers tangible results by analyzing its impact on key performance indicators (KPIs) and revenue. Example: Google Analytics, a powerful analytics tool that quantifies marketing performance and ROI (https://analytics.google.com/).

About us

Codedesign.org is an online marketing agency with a team of expert web developers, designers, and digital marketers. It provides tutorials, articles, and tools to help them improve their skills and stay up-to-date with the latest trends in the industry. The website covers various topics, including web development, UI/UX design, and digital marketing. Codedesign.org also features a job board for those seeking employment in the tech industry. Overall, codedesign.org is a valuable resource for anyone looking to enhance their knowledge and skills in the digital space.

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

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