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As a business owner, your primary goal is to generate more traffic and sales, which you can do in a number of different ways. For instance, you could invest in social media marketing, video marketing, or paid advertisements. However, before you do that, you should focus on your business website because it’s where your potential customers will end up, no matter what platforms you use to promote your products and services.
The key to building a website that brings in traffic and leads lies in website design. By focusing on its usability and ability to convert, you can transform it into a high-quality sales funnel. As a result, you should be able to supercharge the results your website brings you.
Below, you will find a detailed guide on how to use web design to boost traffic and generate loads of high-quality leads. Read on!
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Invest in Conversion-Focused Web Design
To understand conversion-focused web design, you need to know what UX and UI design are about. Both are critical conversion web design elements, the lack of which could cause you to lose out on thousands of dollars in potential revenue.
UX stands for user experience. It is how a user interacts with and experiences products, services, and systems. Its main principles are based on efficiency, accessibility, and utility. To improve user experience, companies might employ entire teams of UX specialists and invest thousands of dollars into consumer research.
As for UI design, it is the process of designing the overall look and functionality of a product or service.
In web design, UX is about making a website easy to navigate. It ensures that everything is easy to find and use. UI is about investing time and effort into the website’s graphic design and writing functional and clean code that works the way it should.
Optimizing a website’s UX and UI through intuitive navigation and clean design boosts visitors’ willingness to engage. And the greater that willingness is, the higher the chances of converting the said visitors into loyal customers. With that in mind, focus on improving two critical elements of your website – navigation and design.
Navigation
A visitor comes to your website at least with a few questions in their head. Your navigation bar has to provide them with the means to get the answers to their most pressing questions.
In addition, it should follow a logical order. In other words, the placement of each tab and its actual contents should make sense to the visitor. Otherwise, it is likely to cause confusion and frustration, preventing them from finding the information they are looking for.
Design
Your website has mere milliseconds to make a good first impression on its visitors. In that short amount of time, they will form an opinion about it based solely on its looks. As a result, a poorly designed website is guaranteed to turn potential customers off.
No matter how high-quality your products or services are, your website’s look is treated as a representation of what your business stands for. So, it would be best to invest in eye-catching yet intuitive design and high-quality images and videos.
Conversion-Focused Web Design – Best Practices
Prioritize Your Home Page
Your home page is supposed to be the hook that keeps your website visitors interested and engaged. Therefore, you should prioritize it and ensure it looks its best.
For starters, you might want to check whether your website copy is free of grammatical errors and typos. Next, sprinkle in a few high-quality photos and calls to action to grab your visitors’ attention.
Maintain Fast Page Speed
Nobody likes websites that take ages to load. Consequently, you should invest in a reliable and fast website hosting service. Once you find one, you can be sure that your website will load quickly at all times.
To make your website load even quicker, you could keep HTML, CSS, and JS to a minimum, reduce the number of redirects, and enable browser caching.
Include Simple Contact Forms
Last but not least, you should use simple contact forms to collect your visitor’s contact information. If you decide to use a form with a number of unnecessary information fields, fewer people are going to fill it out. So, opt for something with just one or two information fields – in most cases, asking only for an email address is enough.
In Conclusion
To sum up, if you want to use the design of your website to increase traffic and sales, you should focus on making it as conversion-friendly as possible. To do that, you need to invest in a well-thought-out navigation structure and an attractive design.
Additionally, make sure that your home page is up to par and loads quickly, and remember to use simple contact forms if you want to collect your visitors' contact information. By following the simple tips listed here, you should be able to start generating a lot more traffic and sales in no time. Happy converting!
About CodeDesign
Codedesign is a digital marketing agency specializing in e-commerce and B2B online marketing. Our digital team utilizes the latest digital marketing tools and strategies to help clients reach their business goals. We offer comprehensive services such as website design, search engine optimization (SEO), content marketing, performance marketing, social media marketing, CRM and marketing automation, email marketing, and more. Our experts create and implement customized digital marketing campaigns to increase website traffic, generate leads, and drive sales. Our expertise in e-commerce and B2B marketing allows us to understand the nuances of the digital marketplace and create effective marketing solutions tailored to their client's needs.
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Feel free to contact us to see the unprecedented growth of your business.
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