How is Artificial Intelligence Used in E Commerce Websites?

AI in ecommerce

Artificial intelligence has reached a level today that it influences every industry globally and helps them optimize their performance and be more effective in front of their customers with their offerings and sales tactics. If we look at the present trend, the intense level of competition in the e-commerce sector has made the existence and sustenance of most small businesses more difficult than before. Hence, you need to provide better customer services in terms of offering relevant products at the right time, identifying customer strategies, and optimizing the feed for the customers based on their buying behavior. 

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It is high time to invest in artificial intelligence, be it big data solutions for IoT data, asset tracking sensors, cognitive computing, sensors for tracking customer traffic, location-based marketing, and inventory and supply chain automation.

With the advancements in technology, be it digital transformation, the introduction of software services to virtual reality, augmented reality, and artificial intelligence, technology keeps reminding us of how impactful it could be with time for the businesses and how it could revolutionize the entire user experience and behavior for the e-commerce companies.

What are the benefits of adopting artificial intelligence in e-commerce companies?

How is Artificial Intelligence Transforming eCommerce?

Let's look at the most successful e-commerce company globally, Amazon. We could easily see that they had long recognized the benefits of artificial intelligence and related technologies. For this reason, we could see how they use machine learning to improve correct selection and user experience and optimize logistics. Amazon has always focused on the customer experience, and we all have heard stories about their customer obsession, and we could see the live examples in our day-to-day shopping with Amazon. To be successful in the e-commerce business, we need to look up at the dominant players and see what they did right and what their mistakes you could learn from.

You could do the same for your e-commerce site and bring a personalized online experience and recommend products uniquely suited to each shopper so that you could reap the benefits and potential of adopting this technology.

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Bring personalized experience for each shopper.

personalization in ecommerce

Enhance personalization into the e-commerce experience to engage the customers, increase conversion rates, and induce repeat purchases. E-commerce personalization adapts the shopping experience by providing unique feeds or recommending the right products based on the purchase history, CTR(click-through rate), browsing behavior, etc. You would be amazed to know that 75% of customers expect you to provide personalized product recommendations based on their online shopping experience. Also, more than 50% of consumers are more likely to revisit your website, re-engage with your products, and even purchase them if you have the mechanism to suggest and recommend the right products based on their behavior.

Virtual Assistants and Voice Commands are the new norms in the e-commerce industry.

virtual assistants e-commerce

The virtual assistants are the bots present on the e-commerce websites that use artificial intelligence and natural language processing (NLP) to understand the user's query and provide them the correct answers or the products as per their needs. This technology has recently become popular as voice search optimization has grown leaps and bounds.

Here are some of the stats regarding voice search:

- 58% of consumers use voice search to find information about a local business online. (Source: Search Engine Journal)

- 27% of the online Google population is using voice search on mobile(Source: Google)

- 52% of smart speaker owners keep their devices in a shared space such as a living room. 25% of people kept their device in the bedroom, while 22% kept the speaker in the kitchen. (Google)

-75% of consumers prefer to make queries by voice instead of typing(PwC, 2018)

Is voice search optimization necessary? Well, the question is wrong. Now the topic isn't whether voice search optimization is necessary or not. The new question is about leveraging this insane behavioral change in searchers. 

Voice searches have eased the life of people, and websites must optimize the content for voice searches. The new revolution is already at the door.

Automate the customer support to solve your customer's query 24/7

In today's world, when the global giants like Amazon have set a standard for customer support, it becomes essential for the upcoming and relatively new e-commerce companies to provide the same level of customer support and experience to let the consumers remember them and revisit their website. It is widespread saying that the existing customers are more likely to re-purchase from you than bringing a new customer into the business world.

Today's consumer demands you to be available 24/7 and on multiple channels. In such a case, if you could automate your customer support, it would say if you transfer energy, money, and time. Again, AI could help you provide customer support and answer the common and repetitive questions of the consumers very efficiently and simplify the workflow in the front and back end for you.

And, you could easily automate the processes like providing discounts to loyal customers, coordinating sales, offering the right products to the right consumers at the right time, simplifying the voice call queries with the help of bots, and making the process even smoother for the consumers with the help of chatbots.

AI in the e-commerce supply chain

Artificial Intelligence Revolutionizes Supply Chain

The supply chain links logistics, production, procurement, marketing, and sales. For better performance, you could employ AI to help you with projecting demand across multiple product segments and geographies. It could also help you identify the trade-offs with hundreds or thousands of interlinked variables and innumerable technical constraints.

It would also help you adapt to variabilities in terms of demand shocks, production stoppages, and transportation disruption promptly and ensure that your plan B gets executed on time.

Optimize the product pricing and discounts to create a FOMO

You might have often observed that the price and discounts of a particular item suddenly changed and came on your screen. It is essentially applied statistics that takes care of your browsing behavior and what is the right offer for the right product in front of you at the right time so that you can make the buying decision.

Conversion Rate Optimization(CRO) Testing

conversion rate optimization

We all know how small changes can bring a big difference in the conversion rate for a given product. To capitalize on this opportunity, you could employ artificial intelligence or AI-based tools to help you deliver a 1:1 customer experience by verifying A/B and multivariate testing results to find which tweaks bring the best results.

How could CodeDesign help you with e-commerce marketing?

We have an extensive portfolio of several global companies that trust us. We offer bespoke services geared towards helping our clients reach their individual goals. Our commitment to our craft has consistently been our cornerstone in the company. Furthermore, this also helped us secure one of our latest awards, a Clutch award, for being one of the top digital strategy companies in Portugal. We are CodeDesign – a multicultural, technology, award-winning digital marketing agency. We can be defined as a result-led, innovative digital marketing agency specializing in Digital Marketing, Ecommerce, Online Sales, Amazon Sales with a team of experts in Search Engine Optimization (SEO), Pay Per Click Strategy and Campaigns, Social Media, Content Marketing, Data Analytics, Ecommerce development, Software development, CRM integrations. 

We are trusted with growing companies' online presence on a local, national, and international scale. We work very closely with our client's team to understand how best to meet their needs, utilizing the diverse talent within our team to create highly innovative marketing campaigns. 

We help e-commerce companies in every aspect of digital marketing.

We are a digital marketing agency focused on results, and we care to grow your revenue, increase sales and get you qualified leads. We are recognized by Top Interactive Agencies(TIA), Clutch, TDA, Hubspot, and Google premier partner. Our team has successfully delivered thousands of digital marketing campaigns for businesses looking to increase sales, leads, phone calls, transactions, and qualified web traffic. Our e-commerce portfolio is impressive, and we have already worked with many leading companies.

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Feel free to contact us to see the unprecedented growth of your business.

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