2 min to read
Background
DECO PROteste is Portugal’s leading consumer protection organization, providing independent product testing and expert advice to help consumers make informed decisions. With a growing digital audience, DECO PROteste sought to enhance its website's visibility, improve search engine rankings, and drive more organic traffic.
Challenge
To expand its digital presence and ensure consumers could easily access relevant and reliable information, DECO PROteste needed a strategic partner to:
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Enhance website growth and visibility through SEO best practices.
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Improve organic search rankings to reach a wider audience.
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Optimize data-driven decision-making through analytics and insights.
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Implement continuous innovation and knowledge sharing within the team.
Solution
Why Codedesign?
DECO PROteste selected Codedesign based on a strong culture fit, competitive pricing, and a reputation for delivering results. The decision was further reinforced by referrals and online research that highlighted Codedesign’s expertise in SEO and digital strategy.
Scope of Work
Codedesign deployed a data-driven SEO and digital strategy, focusing on:
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Website Growth & Optimization: Implementing technical SEO improvements and content optimization to enhance user experience and search rankings. For example, Codedesign revamped the site structure to improve crawlability and reduced page load time, leading to a significant decrease in bounce rates.
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Data-Driven Strategy & Analytics: Setting up advanced tracking and reporting to measure performance, track keyword rankings, and refine content strategies. They utilized Google Analytics and Search Console to assess page performance and user behavior.
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Training & Knowledge Sharing: Conducting workshops and providing documentation to equip DECO PROteste’s internal team with SEO best practices for long-term success.
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Innovation & Continuous Improvement: Staying ahead of digital trends and regularly refining strategies to sustain growth. This included leveraging AI-powered content analysis tools and implementing structured data for better search visibility.
Project Management Approach
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Yearly Deliverables Calendar: A structured roadmap ensuring alignment on key objectives.
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Regular Meetings: Ongoing check-ins to review performance, address challenges, and refine strategies.
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Agile Execution: Rapid iterations and data-driven optimizations to maximize impact.
Results
The collaboration delivered measurable improvements across key performance metrics:
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Increase in total traffic, expanding the reach of DECO PROteste’s content.
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Significant organic traffic growth, boosting visibility in search engines.
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Improved keyword rankings, with several high-priority keywords reaching top positions (1-10) in search results.
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Higher domain and URL ratings, reinforcing site authority and credibility.
Client Feedback
DECO PROteste values the unwavering dedication Codedesign has shown to their success. The structured approach, transparent communication, and data-driven execution ensured a seamless partnership. The organization particularly appreciated Codedesign’s responsiveness to feedback and ability to align with its evolving priorities.
"Their unwavering dedication to our success is impressive."
— Susana Cruz, Marketing Team Leader, DECO PROteste (Check all feedback at Clutch)
Areas for Improvement
The partnership has been highly effective, and DECO PROteste expressed no major concerns at this time.
Performance Ratings
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Quality: 5.0/5
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Service & Deliverables: 5.0/5
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Schedule & Timeliness: 4.5/5
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Cost-Effectiveness: 5.0/5
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Willingness to Refer: 5.0/5
Conclusion
Codedesign’s strategic approach to SEO and digital optimization has empowered DECO PROteste to strengthen its online presence, increase traffic, and enhance its consumer outreach. By aligning efforts with data-driven insights and continuous improvements, the collaboration has delivered sustained success, setting the foundation for long-term digital growth.
Looking to optimize your digital presence? Let’s talk.
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