The change in the attribution model and with the remarketing strategy in youtube campaigns, allowed Perfumes & Companhia to achieve higher ROAS, in the middle of the peak season.  

Introduction

Perfumes & Companhia is a leading cosmetics & perfumery retailer that needed help to improve their digital marketing performance during the peak season. The team at CodeDesign was tasked with transforming their attribution model and remarketing strategy in YouTube campaigns. 

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The Challenge

The challenge was to find a way to improve ROAS in the midst of the peak season, when competition is high and consumer spending is at its highest. The team at CodeDesign needed to devise a strategy that would enable Perfumes & Companhia to stand out from the competition and drive sales while also staying within their budget. 

The Strategy

CodeDesign worked closely with the team at Perfumes & Companhia to devise a strategy that would yield the desired results. The team started by revamping the attribution model, which included changing the attribution window and increasing the focus on view-through conversions. The team also implemented a remarketing strategy on YouTube, which included utilizing custom audiences and targeting relevant keywords. 

Results

The changes implemented by CodeDesign were successful in helping Perfumes & Companhia to achieve higher ROAS during the peak season. The team was able to significantly increase their click-through rate, as well as their view through conversion rate. This, in turn, resulted in an overall improvement in ROAS.

Conclusion

The changes implemented by CodeDesign in the attribution model and remarketing strategy in YouTube campaigns were successful in helping Perfumes & Companhia to achieve higher ROAS during the peak season. CodeDesign was able to devise a tailored strategy that allowed the company to stand out from the competition and drive sales while staying within their budget.

About CodeDesign

Codedesign is a digital marketing agency specializing in e-commerce and B2B online marketing. Our digital team utilizes the latest digital marketing tools and strategies to help clients reach their business goals. We offer comprehensive services such as website design, search engine optimization (SEO), content marketing, performance marketing, social media marketing, CRM and marketing automation, email marketing, and more. Our experts create and implement customized digital marketing campaigns to increase website traffic, generate leads, and drive sales. Our expertise in e-commerce and B2B marketing allows us to understand the nuances of the digital marketplace and create effective marketing solutions tailored to their client's needs.
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